Our client, a high growth B2B Technology Marketing Agency is creating a team of forward thinking strategists to help solve the unique problems technology marketers face such as audience planning, communication planning, digital experience strategy, content and editorial strategy, along with traditional and modern influencer strategy. As a communication strategist you will act as the go-to expert and practitioner for key projects.
Each of our strategy team members act as hybrid strategists across multiple areas of expertise, with one focal point where you are intended to be the definitive agency expert. As a communication strategist, your primary role is communication planning, buyer journeys, connection strategies, campaign activation strategies, campaign roll out best practices and modern test and measurement strategies.
About the Role:
About You:
Education/Experience:
Qualified candidates please send your resume to Chessa Eskandanian-Yee: chessa@agency360sf.com
Agency360 thanks you for your interest and wishes you much success in your search.
Each of our strategy team members act as hybrid strategists across multiple areas of expertise, with one focal point where you are intended to be the definitive agency expert. As a communication strategist, your primary role is communication planning, buyer journeys, connection strategies, campaign activation strategies, campaign roll out best practices and modern test and measurement strategies.
About the Role:
- From discovery to concept, concept to campaign, campaign to program, inception to completion, as a communication strategist, you will need to have strong knowledge of how ideas come to life and support/guide the activation of creative ideas into paid and owned to help build truly impressive results for our clients.
- You will partner with account teams and strategy lead(s) to develop marketing communication plans and go-to-market strategies for clients across tried and true, new and emerging campaign and program touch points (paid and owned channels)
- You will play an active, collaborative roll to act as an internal evangelist/thought‐leader and create excitement about digital marketing and media trends, ensuring the knowledge base of the agency is to an appropriate level to allow advisory services to clients, where required
- You will evaluate and advise on existing client programs/campaigns. Provide insights on current programs and recommendations for improvements or enhancements
- You will integrate pilot/test recommendations into campaigns
- You will conduct content audits and map client content and programs to buyer journey or consensus decision processes. Provide recommendations around improvements and innovations to drive response
- You will partner with analyst/client to evaluate performance and recommend improvements
- You will create and maintain client media plans, flow charts, and budget summaries
- You will leverage third party research to inform target insights on media usage patterns and preferences
- You will draft media briefs / Distribute RFPs, negotiate rates and placements
- You will prepare client media performance reports and make optimization recommendations
- You will maintain a strong understanding of new developments in the media landscape; develop and/or present point-of-views to broader agency and client constituents
About You:
- Experience in developing B2B/Tech digital campaigns and strategies
- Ability to analyze campaign performance and derive key insights for continued improvement
- A keen understanding of digital media / marketing KPIs
- Understanding of ad operations process and workflows, such as trafficking, tag creation, and QA.
- Appreciation of the latest digital, social, experience trends and their application to b2b & technology marketing
- Flexible, adaptable and able to think on the spot
- A natural ability to multitask
- Naturally confident, outgoing person with strong written and oral presentation skills, strong ability to work well with a variety of different people
- A curious and inquisitive mind
- Strong time management
- Resilience, tenacity and the ability to retain a positive outlook
- Effective and confident communicator at all levels
- Self-starter and proactive attitude
Education/Experience:
- 2-4 years of agency, planning, buying, and managing programmatic display, paid social, PPC media, including but not limited to DoubleClick (bid manager and search), Facebook, AdWords, LinkedIn, Centro, Adroll, among others. ABM campaign strategies and implementation a plus.
- B2B / Tech marketing exposure a plus
- Experience with ad operation platforms (i.e. DCM or similar) to ensure successful campaign launch
- Client management experience
- Excellent verbal/written communication and presentation skills
- Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
- Good judgment with the ability to make timely and sound decisions
- Strong organizational, problem-solving, and analytical skills; able to manage priorities and workflow
- Highly motivated, dynamic and empathetic
Qualified candidates please send your resume to Chessa Eskandanian-Yee: chessa@agency360sf.com
Agency360 thanks you for your interest and wishes you much success in your search.